Operators, Advisors, and
Investors Across the Korea–India
Corridor
Operators,
Advisors, and Investors Across
the Korea–India Corridor
Operators, Advisors, and
Investors Across the Korea–India Corridor
We help Korean companies enter India and Indian companies enter Korea — from strategy and partner access through to direct investment.
We work with Korean companies entering India and Indian companies entering Korea, providing market entry strategy, partner access, sourcing, regulatory support, and direct investment.
3 Offices
3 Offices
Seoul, Singapore, New Delhi
Seoul, Singapore, New Delhi
4 Portfolio
4 Portfolio
Ventures Built & Backed
Ventures Built & Backed
About Unison Group
Built for Cross-Border
Execution
Built for Cross-Border
Execution
Unison Group is an advisory and investment firm focused entirely on the Korea–India corridor. We work with Korean companies expanding into India and Indian companies establishing a presence in Korea.
Unison Group is an advisory and investment group focused entirely on the Korea–India corridor.
We work with Korean companies expanding into India and Indian companies establishing presence in Korea.
We’re not arms-length consultants producing reports. We’ve built businesses, managed supply chains, and executed deals across hospitality, healthcare, consumer products, and cross-border sourcing — and we stay engaged until the work is done. That shapes how we advise, who we connect you to, and what we consider realistic.
We’re not arms-length consultants producing reports. We’ve built businesses, managed supply chains, and executed deals across hospitality, healthcare, consumer products, and cross-border sourcing — and we stay engaged until the work is done. That shapes how we advise, who we connect you to, and what we consider realistic.
Advice Grounded
in Execution
We have built, operated, and invested in businesses across Korea and India. When we give advice, it comes from having done the work and not from secondary research.
We Know Both
Sides
Commercial culture, regulatory nuance, and buyer behaviour differ sharply between Korea and India. We help clients navigate both without having to learn each market from scratch.
We Don't Stop at
Strategy
Strategy is where most advisors stop. We stay in through introductions, compliance, localization, and the execution that actually determines whether a market entry works.
We Think Like
Owners
Our investment background means we evaluate opportunities the way owners do; discipline on risk, realistic timelines, and a long view on what actually creates value.
Advice Grounded
in Execution
We have built, operated, and invested in businesses across Korea and India. When we give advice, it comes from having done the work and not from secondary research.
We Know Both
Sides
Commercial culture, regulatory nuance, and buyer behaviour differ sharply between Korea and India. We help clients navigate both without having to learn each market from scratch.
We Don't Stop at Strategy
We stay involved through partner introductions, compliance coordination, market adaptation, and execution.
We Think Like Owners
Our investment background means we evaluate opportunities the way owners do; discipline on risk, realistic timelines, and a long view on what actually creates value.
Advice Grounded
in Execution
We have built, operated, and invested in businesses across Korea and India. When we give advice, it comes from having done the work and not from secondary research.
We Know Both
Sides
Commercial culture, regulatory nuance, and buyer behaviour differ sharply between Korea and India. We help clients navigate both without having to learn each market from scratch.
We Don't Stop at Strategy
We stay involved through partner introductions, compliance coordination, market adaptation, and execution.
We Think Like Owners
Our investment background means we evaluate opportunities the way owners do; discipline on risk, realistic timelines, and a long view on what actually creates value.
What We Do
Advisory, Market Entry,
and Investment Support
Advisory, Market Entry, and Investment Support
Whether you're still mapping a new market or already in discussions with local
partners, we provide advisory, access, and execution support to move forward with
confidence.
Whether you're still mapping a new market or already in discussions with local partners, we provide advisory, access, and execution support to move forward with
confidence.
01.
Market
Entry Strategy
For companies entering Korea, India, or select international markets. We help assess the opportunity, define the entry route, and build a practical go-to-market plan.
02.
Partner &
Distributor Search
We help identify and connect companies with relevant distributors, clients, suppliers, manufacturers, and strategic partners across target markets.
03.
Business
Matchmaking
We facilitate meaningful business relationships between companies, helping both sides align expectations and move toward real commercial opportunities.
04.
Setup & Compliance Coordination
We support market setup planning and coordinate with trusted legal, tax, accounting, and regulatory partners where specialized guidance is required.
04.
Setup & Compliance Coordination
We support market setup planning and coordinate with trusted legal, tax, accounting, and regulatory partners where specialized guidance is required.
05.
Import, Export
& Sourcing
We assist with cross-border product movement, supplier identification, manufacturing partners, documentation flow, and sourcing from Korea or India.
06.
Brand
Localization
We help companies adapt their brand, product positioning, packaging, communication, and pricing for local customers and market expectations.
07.
Direct
Investment
We selectively invest in businesses with clear Korea-India relevance — bringing operational experience, cross-border network access, and long-term commitment, not just capital. If you're building something at the intersection of these two markets, we'd like to hear about it.
Not sure which service fits your situation?
Send us your company profile and target market — we'll identify the right starting point and outline a practical next step.
Our Portfolio
Operating and Investing
Across Sectors
Operating and Investing Across Sectors
We don't just advise on the Korea–India corridor — we've built
and invested in companies within it. These are our active and exited ventures.
We don't just advise on the Korea–India corridor — we've built and invested in companies within it. These are our active and exited ventures.
Active
Healthcare / Medical Devices · India + Korea
Humanic
A medical device company in India built on Korean-sourced components — a working model of the Korea-India supply chain collaboration that Unison Group was created to enable. Combines Korean component strength with India's healthcare market demand.
Active
Hospitality · Seoul, Korea
Indica
A high-end Indian restaurant in Seoul. Our first direct hospitality investment in Korea — built to bring a refined Indian dining experience to the Korean market and giving us first-hand experience in licensing, consumer positioning, and operations.
Active
Design & Branding · Seoul, Korea
Unison Design
A Seoul-based design and branding studio supporting companies across visual identity, packaging, and digital communication. An active part of how we help clients localise and differentiate for the Korean market.
Exited
F&B · Seoul, Korea
Jafa Brewery
A craft brewery we built, operated, and later exited in Seoul. The experience gave us direct insight into Korea's alcohol licensing environment, consumer-facing operations, and what it takes to build — and sell — a brand in this market.
Active
Healthcare / Medical Devices · India + Korea
Humanic
A medical device company in India built on Korean-sourced components — a working model of the Korea-India supply chain collaboration that Unison Group was created to enable. Combines Korean component strength with India's healthcare market demand.
Active
Hospitality · Seoul, Korea
Indica
A high-end Indian restaurant in Seoul. Our first direct hospitality investment in Korea — built to bring a refined Indian dining experience to the Korean market and giving us first-hand experience in licensing, consumer positioning, and operations.
Active
Design & Branding · Seoul, Korea
Unison Design
A Seoul-based design and branding studio supporting companies across visual identity, packaging, and digital communication. An active part of how we help clients localise and differentiate for the Korean market.
Exited
F&B · Seoul, Korea
Jafa Brewery
A craft brewery we built, operated, and later exited in Seoul. The experience gave us direct insight into Korea's alcohol licensing environment, consumer-facing operations, and what it takes to build — and sell — a brand in this market.
Active
Healthcare / Medical Devices · India + Korea
Humanic
A medical device company in India built on Korean-sourced components — a working model of the Korea-India supply chain collaboration that Unison Group was created to enable. Combines Korean component strength with India's healthcare market demand.
Active
Hospitality · Seoul, Korea
Indica
A high-end Indian restaurant in Seoul. Our first direct hospitality investment in Korea — built to bring a refined Indian dining experience to the Korean market and giving us first-hand experience in licensing, consumer positioning, and operations.
Active
Design & Branding · Seoul, Korea
Unison Design
A Seoul-based design and branding studio supporting companies across visual identity, packaging, and digital communication. An active part of how we help clients localise and differentiate for the Korean market.
Exited
F&B · Seoul, Korea
Jafa Brewery
A craft brewery we built, operated, and later exited in Seoul. The experience gave us direct insight into Korea's alcohol licensing environment, consumer-facing operations, and what it takes to build — and sell — a brand in this market.
Active
Healthcare / Medical Devices · India + Korea
Humanic
A medical device company in India built on Korean-sourced components — a working model of the Korea-India supply chain collaboration that Unison Group was created to enable. Combines Korean component strength with India's healthcare market demand.
Active
Hospitality · Seoul, Korea
Indica
A high-end Indian restaurant in Seoul. Our first direct hospitality investment in Korea — built to bring a refined Indian dining experience to the Korean market and giving us first-hand experience in licensing, consumer positioning, and operations.
Active
Design & Branding · Seoul, Korea
Unison Design
A Seoul-based design and branding studio supporting companies across visual identity, packaging, and digital communication. An active part of how we help clients localise and differentiate for the Korean market.
Exited
F&B · Seoul, Korea
Jafa Brewery
A craft brewery we built, operated, and later exited in Seoul. The experience gave us direct insight into Korea's alcohol licensing environment, consumer-facing operations, and what it takes to build — and sell — a brand in this market.
Our Team
Leadership Across
Korea and India
Leadership Across
Korea and India
Unison Group is shaped by a Seoul-based team with practical experience across Korea–India business, market entry, investment, hospitality, design, healthcare, and cross-border execution.
Unison Group is shaped by a Seoul-based team with practical experience across Korea–India business, market entry, investment, hospitality, design, healthcare, and cross-border execution.
We combine hands-on operating experience with local market understanding, helping companies move from strategy to real business action across Korea, India, and select international markets.
We combine hands-on operating experience with local market understanding, helping companies move from strategy to real business action across Korea, India, and select international markets.
Jay Jafa
Jay Jafa
Jay Jafa leads Unison Group’s advisory and investment activities across the Korea–India corridor. He advises companies on market entry, cross-border partnerships, investment evaluation, localisation, and operational execution.
Jay has founded and operated businesses across food and beverage and hospitality, including a craft brewery and restaurant ventures, and has invested in companies across the healthcare and consumer-products sectors. Several of these businesses form part of Unison Group’s portfolio.
Jay Jafa leads Unison Group’s advisory and investment activities across the Korea–India corridor. He advises companies on market entry, cross-border partnerships, investment evaluation, localisation, and operational execution.
Jay has founded and operated businesses across food and beverage and hospitality, including a craft brewery and restaurant ventures, and has invested in companies across the healthcare and consumer-products sectors. Several of these businesses form part of Unison Group’s portfolio.
Prior to becoming an entrepreneur and investor, Jay worked in banking and consulting in India. He holds an MBA in Finance and Strategy from London Business School and the University of Hong Kong.
Based in Seoul, Jay has professional and investment experience across India, Korea, Singapore, Hong Kong, and the United Kingdom.
Prior to becoming an entrepreneur and investor, Jay worked in banking and consulting in India. He holds an MBA in Finance and Strategy from London Business School and the University of Hong Kong.
Based in Seoul, Jay has professional and investment experience across India, Korea, Singapore, Hong Kong, and the United Kingdom.
Wonjin Kim
Wonjin Kim
Wonjin leads Unison Group’s design and brand-building activities and is the founder of Unison Design, a Seoul-based multidisciplinary design studio.
She works with consumer and hospitality businesses to build and launch brands from concept through execution. Her work spans brand strategy, visual identity, packaging, product design, and spatial design, helping businesses maintain a consistent identity across products, environments, and customer touch points.
Wonjin leads Unison Group’s design and brand-building activities and is the founder of Unison Design, a Seoul-based multidisciplinary design studio.
She works with consumer and hospitality businesses to build and launch brands from concept through execution. Her work spans brand strategy, visual identity, packaging, product design, and spatial design, helping businesses maintain a consistent identity across products, environments, and customer touch points.
Wonjin also supports Unison Group’s portfolio companies and advisory clients with creative direction, product localisation, and market positioning, particularly for brands entering the Korean market.
She studied Visual Design at Seoul Women’s University.
Wonjin also supports Unison Group’s portfolio companies and advisory clients with creative direction, product localisation, and market positioning, particularly for brands entering the Korean market.
She studied Visual Design at Seoul Women’s University.
Contact
Tell Us What
You're Building
Tell Us What
You're Building
Korea–India advisory, market entry, and investment.
Jay Jafa
Wonjin Kim
Korea–India advisory, market entry, and investment.
Jay Jafa
Wonjin Kim
Korea–India advisory, market entry, and investment.
Jay Jafa
Wonjin Kim